Smart products? Storytelling?
Innovative Second Thought’s UPIDS® products are here to help.
Make your products advocate your brand
Digitally enhanced products have larger canvas to tell the stories that make your products to stand out. Value-add from rich content associated with your product can make it feel more premium and knit a story with consumer that has long-lasting effect. Make your brand stronger by communicating your brand legacy and values.UPIDS® PRODUCT FAMILY
LET US HELP YOU TO
Make any product smart
Our one-step-at-the-time approach helps you to get started with ease. Easy start ABC is read as A) register as a customer to our UPIDS® PDM, B) enter or review your product data stored in our system and C) you are ready to print out first try-outs as product labels. Beyond trial we can help with our partners to scale up.
Start in 5 minutes
Register and activate, enter basic information in a few easy steps, let AI assistance to help with data quality, translations and content creation and voilà, you are ready to roll with QR code to print out to package or label.
Scale as you go
From a tiny artesan boutique to huge megabusinesses, UPIDS can benefit your products. Start big or small, scale as you go, we’re flexible and ultrascalable. It is not just our systems but our expertise to help you.
Our partners can help
Do you need industrial printers, ERP integrations, professional product photos, help with your marketing texts? Our wide range of professional partners can help with your needs in close co-operation.
Showcase : meat traceability
Traceability of meats is one of the most important sectors of food traceablity. Second Thought uses a digital twin to carry information. UPIDS® PLM is Product Lifecycle Management, a world-class traceability service in terms of accuracy and ease. The Service had its world premiere in June 2021 with pork meat packings from the local Lukkari Farm sold in Kouvola’s K-Supermarket Valtari.LEARN MORE
WHO WE ARE
Second Thought was founded in 2017 to innovate and explore how digitalization could benefit various industry areas and if we could help with making products smarter, bridge that smartness to supply chains and traceability.
Today we are fast-growing international business run by industry-lead professionals. Growth and success is not just about us but also strongly supported by our very strong network of partnerships in various industry areas.
News and insights
Latest from blog and media
Some of what we have been working on lately or others have been saying about us.