Saimaan Tuore starts to use UPIDS, enables GS1 Digital Link

Saimaan Tuore strengthens its product labelling with Second Thought’s UPIDS system and GS1 Digital Link

With the packaging reform, Saimaan Tuore, a pioneer in the fishing industry, is expanding the processing of its product information with new technology solutions.

Saimaan Tuore, Finland’s leading pioneer in the fishing industry, especially in recirculating rainbow trout, announces that it will strengthen its product labelling by introducing Second Thought’s UPIDS system. This strategic decision enables the renewal of consumer packaging with the GS1 Digital Link QR Code, which links to the UPIDS system and provides extended product information.

The use of the GS1 Digital Link code opens up new opportunities for Saimaan Tuore for direct interaction with consumers and product marketing. Antti Hannuniemi, Marketing Manager at Saimaan Tuore, emphasizes that the company’s goal is to provide consumers with added value through diverse product information, such as recipes and manufacturing videos.

”We are excited about the opportunity to provide consumers with deeper information about our products and at the same time increase communication in several languages, which will support our exports,” Hannuniemi comments. ”In addition, we want to receive direct feedback from consumers to develop our operations.” Second Thought’s UPIDS solution has proven to be easy to use and the GDPR regulation has been strongly taken into account in the software, which reinforces its reliability.

Saimaan Tuore has already successfully utilised the UPIDS software offered by Second Thought and is now expanding its use to all its products. This decision reflects the company’s strong commitment to high quality and innovation.

”We are proud to be at the forefront of development in terms of product labelling. The introduction of GS1 Digital Link opens up an opportunity for us to meet the needs of future trade, and if necessary, we can offer the expiration date of the product in digital format with a standardised QR code,” Hannuniemi emphasizes. Saimaan Tuore intends to actively participate in the development of the future product label with GS1 Digital Link and continue to invest in innovations and improving the consumer experience.